The purpose of accreditation is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation Accredited in Public Relations (APR)signifies a high professional level of experience and competence.
Details for "PRSA Monthly Luncheon: Managing PR in a Downturn Economy"
When tough times hit, belts (a/k/a budgets) tighten. But during tough times, it’s perhaps even more essential that communication with key publics, whether that’s employees, investors, regulators, the general public, or specific segments of the general public, continues seamlessly. So how do you communicate effectively when your department budget has been cut or you’ve seen co-workers or employees laid-off
Join PRSA Houston for our August 5 luncheon, where we’ll hear from Claire Bassett – vice president of public affairs, Baylor College of Medicine, Carolyn Mayo – president, Vollmer Public Relations, and Mark Singer – regional communications manager for North and South America, Exploration & Production, Shell Oil Company, on how they’ve each continued to manage the PR function within their own companies during the recession. Crawford Bunkley, III, APR, senior public affairs representative at ExxonMobil, will moderate the discussion.