The purpose of accreditation is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation Accredited in Public Relations (APR)signifies a high professional level of experience and competence.
File uploaded by Paula Ruth, APR.
Angela, Jeffrey, APR, vice president of editorial research, VMS, outlined research strategies that should give public relations more dollars from the advertising budget.
