The purpose of accreditation is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation Accredited in Public Relations (APR)signifies a high professional level of experience and competence.
L. M. Sixel (center), business columnist for the Houston Chronicle, moderated an animated session on diversity that included (left to right) Jaya K. Bohlmann (vice president public relations, Sodexo); Leslie E. Sabbath (senior vice president, human resources director for Comerica Bank - Texas Market); Ms. Sixel; Sheryl Sellaway (executive director public relations, Verizon Wireless), and Emilio Egea (vice president and chief diversity officer human resources, Prudential Financial).
