The purpose of accreditation is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation Accredited in Public Relations (APR)signifies a high professional level of experience and competence.
Board member Eric Herrera (right), Frog Dog Communications, chats with PRSA member Don Moser, Houston Business Journal , and Bob Sternenberg. Eric will co-chair Excalibur Awards.
