MARKETING Quote View
'Direct Marketing is evolving every day; in some cases, it seems that we have come full circle. A few years ago, there was the rush to telemarketing, and then came the rusha to the Internet. Now marketers are starting to understand that all of these - telephone, mail, internet, e-mail, so-called 'new media' - are simply alternative channels that enable direct contact with a customer.' - Audrey Price-Dix, Assegai Awards Chairman
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This marketing quote(s) was posted on 3-Oct-02
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