The purpose of accreditation is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation Accredited in Public Relations (APR)signifies a high professional level of experience and competence.

Public Relations Society of America Houston Chapter

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ADVERTISING: 'Creative people should be sales people because design is a function of selling.' -- Duan Coetzee, AdMakers CEO. details

MARKETING: 'Direct Marketing is evolving every day; in some cases, it seems that we have come full circle. A few years ago, there was the rush to telemarketing, and then came the rusha to the Internet. Now marketers are starting to understand that all of these - telephone, mail, internet, e-mail, so-called 'new media' - are simply alternative channels that enable direct contact with a customer.' -- Audrey Price-Dix, Assegai Awards Chairman details

TV: 'I hate television. I hate it as much as peanuts. But I can't stop eating peanuts.' -- Orson Welles details

PR: 'A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.' -- William Strunk, Jr., The Elements of Style, 1918. details

PR: 'Words give you a medium, if you will, and make your message part of the human thought process. Words are as portable as the human being who hears them.' -- James J. Jordan, Jr. details

PR: 'I think central to good writing of advertising, or anything else, is a person who has developed an understanding of people, an insight into them, a sympathy toward them. I think that that develops more sharply when the writer has not had an easy adjustment to living. So that they have themselves felt the need for understanding, the need for sympathy, and can therefore see that need in other people.' -- George Gribbin details

IDEAS: 'An invasion of armies can be resisted, but not an idea whose time has come.' -- Victor Hugo, 'Histoire d'un crime,' 1852 details

PR: 'Democratic nations must try to find ways to starve the terrorist and the hijacker of the oxygen of publicity on which they depend.' -- Margaret Thatcher details

IDEAS: 'Man's mind, once stretched by a new idea, never regains its original dimensions.' -- Oliver Wendell Holmes details

ADVERTISING: 'In advertising there is a saying that if you can keep your head while all those around you are losing theirs - then you just don't understand the problem.' -- Hugh Malcolm Beville, Jr. details

PR: 'Publicity is the life of this culture - in so far as without publicity capitalism could not survive - and at the same time publicity is its dream.' -- John Berger, Ways of Seeing, 1980. details

PR: 'Market research can establish beyond the shadow of a doubt that the egg is a sad and sorry product and that it obviously will not continue to sell. Because after all, eggs won't stand up by themselves, they roll too easily, are too easily broken, require special packaging, look alike, are difficult to open, won't stack on the shelf.' -- Robert Pliskin, 1963. details

PR: 'How many cares one loses when one decides not to be something but to be someone.' -- Gabrielle 'Coco' Chanel. details

PR: 'What kills a skunk is the publicity it gives itself.' -- Abraham Lincoln details

PR: 'PR means telling the truth and working ethically - even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity.' -- Viv Segal, MD of Sefin Marketing. details

PR: 'Strategy is the articulation of the overall objectives along with general guidelines on achieving those objectives.' - Leonard Saffir in 'Power Public Relations' details

INSPIRATIONAL: 'Destiny is not a matter of chance; it is a matter of choice. It is not a thing to be waited for; it is a thing to be achieved.' - William Jennings Bryan (1860 - 1925) details

MOVIE: I've got a golden ticket! - charlie, willie wonka and the chocolate factory details

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