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IABC Luncheon & Workshop: Measures of Success - Do your communications programs measure up?

How often have you been asked – what’s the impact of communication on the bottom line?  What’s the return on investment?  Where’s the value?  Where’s the proof?
Join IABC/Houston Thursday, March 10, 11:30 a.m. to 1 p.m. at Brennan’s of Houston where David C. Kistle, ABC, 2004-5 chairman of the International Association of Business Communicators and senior vice president at Padilla Speer Beardsley, will discuss new thinking about the impact your communication has on the organization and introduce you to accessible and affordable tools and methods you can use measure results.  Most importantly you’ll learn that it’s not how you measure that counts, it’s what you measure.
The afternoon seminar will apply research data to developing a strategic communication plan aligned with change management, brand strategy and other company priorities and initiatives.  Participants will hear a case study with real data and then prepare a communication plan that will include metrics for success.

Organizer Danette Mozisek


Thu, March 10, 2005
11:15 a.m. - 4 p.m.
(GMT-0600) US/Central


Brennan''s of Houston
3300 Smith St.
Houston, Texas, 77006