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Fort Worth PRSA: How To Manage Crises Smarter - Seminar Only

AGENDA

08:30 to 08:45  The guiding principles to understand and live by in preparing for a crisis.
08:45 to 09:00  The fundamental elements of a crisis communications plan. 
09:00 to 09:15  Break-out #1: Brainstorm your organization's vulnerabilities.
09:15 to 09:30  Report on vulnerabilities and examples of crises.
09:30 to 09:45  Prioritizing target audiences in a crisis. 
09:45 to 09:55  The definition of a crisis for your organization. 
09:55 to 10:10  Break-out #2: Is it time to activate the Crisis Communications Plan?
10:10 to 10:20  Key tools and techniques to help you manage crises smarter. 
10:20 to 10:30  Examples of companies that have learned to be more crisis prepared. 
10:30 to 10:40  Testing messages during a crisis. 
10:40 to 10:50  Break-out #3: Crisis scenario - the critical 10 minutes. 
10:50 to 11:05  In the media glare: videotaped interviews. 
11:05 to 11:20  Videotape review and discussion
11:20 to 11:30  Summary

     
Speaker Daniel Keeney, APR
President DPK Public Relations Dan Keeney, APR has led numerous high-profile communications initiatives, from corporate restructurings to product introductions and from international crisis communications response to grassroots engagement efforts. His work in crisis communications, issues management and public affairs has been honored numerous times; he is a four-time winner of ...

President
DPK Public Relations
Dan Keeney, APR has led numerous high-profile communications initiatives, from corporate restructurings to product introductions and from international crisis communications response to grassroots engagement efforts. His work in crisis communications, issues management and public affairs has been honored numerous times; he is a four-time winner of the coveted PRSA Silver Anvil. A frequent contributor to Public Relations Tactics, Keeney also manages his firm''s Web site content, which is considered a leading resource for public relations trends and crisis communications strategies.

Full Description

When?

Wed, Oct. 12, 2005
8:30 a.m. - 11:30 p.m.
(GMT-0600) US/Central

Where?

Fort Worth Petroleum Club
777 Main Street
Fort Worth, Texas 76102-5361