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JANUARY LUNCHEON: Take Us Out to the Ballgame! Marketing the 'Stros

 

Speaker Pam Gardner
President of Business Operations Houston Astros Pam Gardner is now in her 17th season with the Houston Astros organization and has been in her current post since August 2001.  She oversees all revenue areas, customer service, building and financial operations, sponsorships and ticket sales as well as community and marketing ...

President of Business Operations
Houston Astros
Pam Gardner is now in her 17th season with the Houston Astros organization and has been in her current post since August 2001.  She oversees all revenue areas, customer service, building and financial operations, sponsorships and ticket sales as well as community and marketing outreach programs.  She joined the team in 1989 as director of communications, developing advertising and marketing campaigns for the Club, then became director of marketing in 1994.  She became vice president of marketing in 1996 after which the role expanded to include a leadership role in the design and development of Minute Maid Park.  While working on the construction and marketing of the new facility, she continued overseeing marketing for the team, including the nostalgic 1999 "A Season to Remember" campaign, a salute to 35 great years in the Astrodome.  



Pam became senior vice president of sales and marketing in 1999 when sponsorship sales and marketing operations were added to her responsibilities.  She spearheaded the advertising and marketing efforts for both the team and the new ballpark in its inaugural season as the Astros began a new era of excitement for baseball fans in Houston and Texas.  During that time, she led the development of the new logo and uniform design and implementation for 2000 and beyond.  During her tenure the Astros broke the franchise attendance record in several consecutive seasons.



A native of Green Bay, Wisconsin and a graduate of the University of Wisconsin-Stout, Pam joined the Astros after working for ten years with an advertising and public relations agency in Chicago, serving her last five years as the vice president of the entertainment division.

She serves on the board of the Astros in Action Foundation which works to enhance the quality of life in our community.  She is also a board member of the Houston Area Women's Center.  She was recently appointed to the board and Executive Committee of Central Houston, Inc., a private, nonprofit organization supported by business institutions with the purpose of redeveloping and revitalizing downtown.  She has two children.

Full Description
Organizer Paula Ruth

When?

Wed, Jan. 11, 2006
11:30 a.m. - 1:30 p.m.
(GMT-0500) US/Central

Event has ended

Where?

Courtyard on St. James Place
1885 St. James Place
Houston, Tenn. 77056