Nixon & Associates
Ripped From the Headlines: Testing Your Crisis Plan With Neil Nixon March 3, 2006
Ford Motor Company layoffs. Sago mine explosion. Texas City plant explosions. Metro Collides with auto. Amtrak stalled for 12 hours.
Got your attention now? Do these headlines make you wonder about your company’s communication plan? Do you have a communication plan? Have you covered all your bases? Have you tested your plan?
On Friday, March 3, 2006, (Please note this will replace the regular monthly luncheon!) Neil Nixon will provide and lead you through the testing process. He will change your mindset (and that of your management) with his different perspectives:
How to focus on strategic management of emergency events
How to express concern for public perception
How to plan effectively in anticipation of a crisis
How to examine the crisis from the outside looking in
Luncheon Topic Overview: Does your organization have a place at the table for its professional communications staff during an operating emergency or company crisis? Or are communicators viewed simply as message shapers and facilitators?
Neil Nixon, President of Nixon & Associates, a Washington D.C. area Crisis Management firm, will address the need for communications counsel to be among the key players in an integrated corporate crisis response program. Through discussion and case studies, Neil will make the case for an “outside/in” approach to crisis management that places the needs for effective communications and image management on par with operations, legal, corporate risk and other key functions that typically help drive an organization’s corporate crisis management apparatus.
About the presenter: Neil Nixon, President of Nixon & Associates, a Washington D.C. area Crisis Management firm, focuses on managing an emergency event strategically with an eye toward perception as well as reality. A frequent speaker on crisis communications, Neil has authored numerous emergency response programs and actively counsels a number of Fortune 500 companies in the areas of emergency preparedness and response.
Neil Nixon is brought to you by PRSA Houston''s Professional Development Committee. Sponsorships available! Please call Terri Larson at (713) 553-5049 or Paula Smead at (713) 664-8526.