The U.S. auto industry has been under fire to increase fuel economy of their products and to raise their environmental conscious. At the PRSA Houston August luncheon on August 1, the public relations manager for General Motors responsible for media relations and PR strategy, Craig Eppling, will share General Motors public relations strategy on how the company has responded to the energy crisis and public demand for car companies to be more environmentally aware.
In June, the Senate engaged in a heated debate before passing an energy bill that includes an increase in automobile fuel economy, new laws against energy price-gouging and a requirement for huge increases in the production of ethanol. If the bill becomes law, automobile manufacturers will be required to increase average fuel economy by 40 percent to 35 miles per gallon for cars, SUVs and pickup trucks by 2020.
It would be the first increase in vehicle fuel efficiency since the current 22.7 mpg for cars was put in place in 1989 and the first time Congress has imposed a new auto efficiency mandate in 32 years.