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August Luncheon: Auto Industry Faces Fuel Economy Crisis

The U.S. auto industry has been under fire to increase fuel economy of their products and to raise their environmental conscious. At the PRSA Houston August luncheon on August 1, the public relations manager for General Motors responsible for media relations and PR strategy, Craig Eppling, will share General Motors public relations strategy on how the company has responded to the energy crisis and public demand for car companies to be more environmentally aware.

In June, the Senate engaged in a heated debate before passing an energy bill that includes an increase in automobile fuel economy, new laws against energy price-gouging and a requirement for huge increases in the production of ethanol. If the bill becomes law, automobile manufacturers will be required to increase average fuel economy by 40 percent to 35 miles per gallon for cars, SUVs and pickup trucks by 2020.

It would be the first increase in vehicle fuel efficiency since the current 22.7 mpg for cars was put in place in 1989 and the first time Congress has imposed a new auto efficiency mandate in 32 years.

Speaker Craig Eppling
Regional Communications Manager, South Central Region General Motors Craig Eppling began his General Motors career in with Chevrolet in New Orleans, Louisiana. Eppling has held various sales service and marketing positions with General Motors, from District Sales Manager for the Chevrolet brand to Regional Marketing Manager. He also has worked ...

Regional Communications Manager, South Central Region
General Motors
Craig Eppling began his General Motors career in with Chevrolet in New Orleans, Louisiana.

Eppling has held various sales service and marketing positions with General Motors, from District Sales Manager for the Chevrolet brand to Regional Marketing Manager. He also has worked in various cities including Lafayette, Memphis, and Houston. Additionally, he relocated to Detroit, Michigan, not once, but twice, to accept the position of Area Service manager for Chevrolet Marketing and later as Media Relations Manager. This position included areas of responsibility that to this day play an important role in his overall responsibilities.

Eppling relocated to Dallas to accept his current position of Regional Communications Manager for the South Central Region, which consists of a 12 state region.

He earned a Bachelor’s degree in Business Management from Louisiana State University.

Full Description
Organizer Paula Ruth

When?

Wed, Aug. 1, 2007
11:30 a.m. - 1 p.m.
(GMT-0500) US/Central

Event has ended

Where?

Courtyard on St. James
1885 St. James Place
Houston, TX 77056