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Accreditation Preparation

 Although this all-day workshop is designed to JumpStart PR pros on their journey toward Accreditation, it’s also a solid refresher course in PR 101 that can help those making a career shift and those who didn’t study public relations in college. Presented by Julie B. Fix, APR, the workshop provides an overview of the accreditation process and the "Knowledge, Skills and Abilities” (KSAs) that the Universal Accreditation Board considers critical to successful public relations practice. Then, the workshop focuses on the critical areas of research, planning, implementation, evaluation, and communications models and theories that many PR pros didn't learn in school. You’ll end the day practicing strategic planning by developing a campaign outline for an art exhibit.
Speaker Julie Fix
University of Houston  Julie B. Fix, APR, has presented Jumpstart workshops at TPRA Annual Conferences and at Houston and Dallas PRSA chapter events since 2004 and previously helped prepare PRSA Houston members for their accreditation exam. She is an instructional assistant professor in the School of Communication at the University ...


University of Houston
 Julie B. Fix, APR, has presented Jumpstart workshops at TPRA Annual Conferences and at Houston and Dallas PRSA chapter events since 2004 and previously helped prepare PRSA Houston members for their accreditation exam. She is an instructional assistant professor in the School of Communication at the University of Houston, teaching public relations and communications courses. She also serves the School as Director of Undergraduate Studies and Internship Coordinator.

She is president and principal of Fix & Associates, Inc. Public Relations, providing consulting, planning and training in the areas of community relations, issues management, crisis management, marketing communications, special events and political campaigns


Fix is a past president of the Texas Public Relations Association, the only statewide organization for Texas PR professionals, and chairman of the Public Relations Foundation of Texas. A member of PRSA since 1991, she was accredited in February 1996. She has served the Houston chapter as Assembly Delegate, secretary and currently is treasurer.


In 2006, Fix received TPRA's Golden Spur Award, the association's highest honor, recognizing her contributions to TPRA and to the profession.


Full Description
Organizer Paula Ruth, APR

When?

Sat, June 7, 2008
9 a.m. - 4 p.m.
(GMT-0500) US/Central

Event has ended

Where?

Briar Club-Golden Room
2603 Timmons
Houston, TX 77027