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Leadership: Frameworks for the Changing Face of America


What is the Renaissance Generation? What forces bring about a renaissance? How does this cultural movement influence the bottom line? 

Patricia Martin and a panelist of Houston business leaders, new marketers, artists, and arts institutions will define the rise of Houston’s next renaissance generation – the RenGen – an emerging demographic of enlightened individuals & communities that are dramatically changing the society in which we live and work.


Learn about successful local marketing campaigns being created by a collaboration of Houston business, marketing/public relations/advertising, popular entertainment, artists, and arts institutions. Interact with the confluence of Houston’s appreciative public, talent, ideas, and sponsorship toward non-traditional market strategy and the bottom line. Apply actionable strategies for local businesses to engage Houston’s RenGen and our changing cultural marketplace. 

Speaker Patricia Martin

RenGen: Renaissance Generation—The Rise of the Cultural Consumer and What It Means For Your Business

Organizer Houston Arts Alliance


Wed, May 21, 2008
8 a.m. - 9:30 p.m.
(GMT-0600) US/Central


The Ensemble Theatre
3535 Main St.
Houston, TX 77002