What is the Renaissance Generation? What forces bring about a renaissance? How does this cultural movement influence the bottom line?
Patricia Martin and a panelist of Houston business leaders, new marketers, artists, and arts institutions will define the rise of Houston’s next renaissance generation – the RenGen – an emerging demographic of enlightened individuals & communities that are dramatically changing the society in which we live and work.
Learn about successful local marketing campaigns being created by a collaboration of Houston business, marketing/public relations/advertising, popular entertainment, artists, and arts institutions. Interact with the confluence of Houston’s appreciative public, talent, ideas, and sponsorship toward non-traditional market strategy and the bottom line. Apply actionable strategies for local businesses to engage Houston’s RenGen and our changing cultural marketplace.