How can you create and maintain a cohesive branding strategy? Start on the inside and work your way out.
PRSA and IABC have recruited some of Houston’s leading communicators for a panel discussion focused on effective branding. Moderated by Denise Patrick of Pierpont Communications, panelists include:
- Mark Schumann, Managing Principal of Towers Perrin and co-author of "Brand from the Inside"
- Christine Mathers, Corporate Communications Manager, Weatherford International
- Karen Love, Director of Practice Growth, PKF Texas
- Bethany Haley, President and Brand Director, Savage Design Group
Discussion topics include:
- The ABCs of effective branding
- Common mistakes and how to avoid them
- Branding ROI
- How to win executive support
- Case studies