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IABC & PRSA:The Insider's Guide to Internal & External Branding

 How can you create and maintain a cohesive branding strategy? Start on the inside and work your way out.  

PRSA and IABC have recruited some of Houston’s leading communicators for a panel discussion focused on effective branding. Moderated by Denise Patrick of Pierpont Communications, panelists include: 

    • Mark Schumann, Managing Principal of Towers Perrin and co-author of "Brand from the Inside"
    • Christine Mathers, Corporate Communications Manager, Weatherford International
    • Karen Love, Director of Practice Growth, PKF Texas
    • Bethany Haley, President and Brand Director, Savage Design Group


Discussion topics include:

  • The ABCs of effective branding
  • Common mistakes and how to avoid them
  • Branding ROI
  • How to win executive support
  • Case studies

Organizer Paula Ruth, APR


Tue, Oct. 21, 2008
7:30 a.m. - 10 a.m.
(GMT-0600) US/Central

Event has ended


Briar Club
2603 Timmons
Houston, TX 77027