How can you create and maintain a cohesive branding strategy? Start on the inside and work your way out.  

PRSA and IABC have recruited some of Houston’s leading communicators for a panel discussion focused on effective branding. Moderated by Denise Patrick of Pierpont Communications, panelists include: 

• Mark Schumann, Managing Principal of Towers Perrin and co-author of "Brand from the Inside"
• Christine Mathers, Corporate Communications Manager, Weatherford International
• Karen Love, Director of Practice Growth, PKF Texas
• Bethany Haley, President and Brand Director, Savage Design Group

Discussion topics include:

• The ABCs of effective branding
• Common mistakes and how to avoid them
• Branding ROI
• How to win executive support
• Case studies