Serving complimentary pizza from the wood-burning oven
and offering drink specials
As The American Marketing Association’s (AMA)
November 12, 2008 Luncheon Keynote, Rohit will speak on the topic:
'Why Personality Matters …The Untold Secret Of Marketing In The Social Media Era'
He publishes an award winning personal blog about marketing called Influential Marketing (www.influentialmarketingblog.com) and is often featured as an expert in media worldwide including The Wall Street Journal, Business Week, Fast Company, The Globe & Mail (Canada), Marketing China (China) and Ad Week (Australia).
Rohit is also the author of the recently released best-selling book, Personality Not Included, which is published by McGraw-Hill: A guide for companies on how personality and authenticity is the new standard that brands need live up to in the social media era -- the book has received significant early praise, strong reviews, and features a forward by bestselling author and entrepreneur, Guy Kawasaki.
He is a guest columnist and writer for multiple industry publications, including Digital Media Wire and WebProNews. Additionally, Rohit is an industry leader and speaker on marketing and social media. He is generally credited across the marketing industry with inventing the concept of Social Media Optimization (SMO) on his blog. He is also a frequent keynote speaker at industry events such as: Ad:tech, SXSW, and Wharton Business Summit, American Marketing Association, and the Word of Mouth Marketing Association (WOMMA).
Senior Vice President, Digital Strategy & Marketing
Ogilvy 360 Digital Influence