Tony Lentini’s crisis management experience dates to the U.S. Army in Germany, where he successfully resolved anti-noise demonstrations against a key Army border-patrol airfield and protests against the testing of laser rangefinders on military weapons systems. He later managed Middle South’s response to the Three Mile Island nuclear plant accident, preserving the company’s sizable nuclear construction program through grassroots meetings throughout the company’s multi-state service area. During his career, he has successfully managed crises involving explosions, industrial accidents, toxic gas leaks, oil spills, pipeline accidents, deaths of senior executives, terrorist threats, Foreign Corrupt Practices Act violations, lawsuits, medical malpractice cases, discrimination charges and hurricanes. He served as the oil and gas industry’s spokesperson on hurricanes Katrina and Rita, appearing live on national television and in the international news media before, during and after the storms.Bad things happen to good people. How you handle crises can damage or destroy your business, or boost your company's reputation and credibility. Every crisis can be successfully resolved... but there is a cost. In this professional development workshop, Tony Lentini - Pixel Creative Group - will lead us through the elements of a good crisis plan, identifying and training key spokespeople, establishing key relationships with management, crisis media relations, the use of social media in a crisis, and what should happen after the crisis has passed.
May Luncheon, May 6, 11:30 a.m. to 1 p.m.:
Hurricane season is fast approaching. Are you ready? Is your company prepared? Have you looked at your crisis plan since Hurricane Ike? After Ike - or another crisis -, did you take a look at your crisis plan to evaluate what did, or did not, work?
Join us for PRSA Houston's May Luncheon on May 6 for a discussion with Tony Lentini - Pixel Creative Group - focusing on the top five things you - and your company - should be doing right now to prepare for the 2009 hurricane season or other crises that may affect your company.