As Tom Collinger, Associate Dean of Medill's Integrated Marketing Communications Program at Northwestern, puts it, "We are in a world today where it is not PR or advertising, not qualitative or quantitative, not traditional media or new media, but PR AND advertising, qualitative AND quantitative, traditional media AND new media."
Join us, July 7, as Angela Jeffrey, APR, VMS, presents new research on the intersection of paid- and non-paid media, and the power of news coverage to impact, or virtually un-do, advertising effectiveness. You'll learn how to ensure the success of your client's or organization's marketing spend by looking beyond your own PR silo! The session will include new research findings; mini case studies; sample TV spots deemed affective and ineffective through in independent panel; and 'how to' steps for measuring these elements on your own! Guaranteed to be stimulating and fun! Sponsorships are available. Contact firstname.lastname@example.org
for more information.