Alan Hilburg, President and CEO of Hilburg and Associates, is an award winning author, filmmaker, teacher and senior advisor in organizational transition communications and marketing. He is perhaps best known as one of the world's leading strategic institutional branding counselors assisting senior executive teams and boards of directors survive organizational transitions (crisis, litigation and the introduction and socialization of principles of values-based decision-making) while maintaining the continuity of their institutional brand objectives.
Alan is a leading pioneer of modern day organizational development and communication strategies and has helped navigate companies through high-risk, high-visibility, outcome-dependent situations with a particular expertise in bridging stakeholders. He has been a leader in the mitigation of environmental crises including Exxon Valdez, Love Canal and a number of major international environmental disasters. Alan has authored more than 200 organizational transition strategies, crisis management and crisis mitigation plans for both U.S. and international clients and pioneered litigation communications and its relationship to reputation management.
Known for his senior perspectives and judgment, Alan established himself as one of the world's leading authorities on mitigating organizational crises, the alignment of institutional brands, organizational deployment and reputation management as a management and organizational asset. He was identified by the London Times as a "leading corporate brand architect." Alan also was recognized as the "Red Adair of corporate crisis management" by the New York Times and was acknowledged by the Wall Street Journal as the "earliest practitioner of reputation management in litigation contexts."
His substantial branding credentials include leading the creative team in developing GE's "Bringing Good Things to Life" branding initiative, Wendy's "Where's the Beef" campaign, AT&T’s "Olympic Torch Run," various national launches of Gillette shaving products and more recently, work in the technology and healthcare sectors.
Alan has co-authored two New York Times best sellers on leadership including "Russell Rules...Eleven Lessons on Leadership from the Greatest Winner of the Twentieth Century," and W.F. Rockwell, Jr.'s bestseller, "Twelve Hats of a Corporate President.” He is currently writing a book for Penguin Putnam on the relationship between organizational transitions, decision making, communications and institutional branding. Alan is also teaching a course in the University of California’s Executive MBA curriculum, and is the recipient of five Silver Anvils, three Clios, one Academy Award and an Emmy nomination.
In collaboration with Fortune magazine, Alan created the Business Hall of Fame and co-developed the America’s Most Admired Companies program.