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Facing Reality: How Southwest Airlines Maintains High Ratings in a Highly Criticized Industry

The airline industry has faced challenges both new and old for some time now. Many are asking for financial help; others declaring bankruptcy. So how has Southwest Airlines managed to stay on top? Learn how Southwest uses public relations to communicate the company's key messages and even takes risks in doing so - such as becoming the star of its own reality television program. Through its uncanny – and often funny – method of communicating, Southwest Airlines continues to turn sticky situations into opportunities.

Organizer Paula Ruth, APR


Wed, Aug. 18, 2004
11:30 a.m. - 1:30 p.m.
(GMT-0600) US/Central

Event has ended


The City Club
One City Club Drive
Houston, TX 77046