Need an account?
Join PRSA

Internal Branding and Internal Marketing: Strategic Integration for Market Leadership Sharpen Your Competitive Edge By Integrating Internal Branding

In today’s economy, marketers’ ability to work BETTER with what they have now can make the difference between surviving and thriving. Every business has employees and customers, but not every marketer leverages those assets to extend brand impact, drive business results and improve loyalty.

In the Internal Branding and Internal Marketing: Strategic Integration to Market Leadership Forum, executives will learn how to effectively integrate and leverage internal branding and internal marketing to improve both the short-term and long-term success of their organizations. Hands-on lessons delivered by leading industry experts will equip attendees with strategies and tactics for converting their most valuable assets – their employees and customers – into brand warriors. Further, attendees will delve deep into proven approaches for taking internal branding efforts to the next level and leveraging internal marketing techniques to ensure full strategic organizational alignment. The Result: Enhanced Brand Impact for an Increased Bottom-Line and Long-Term Business Prosperity.  

Discussion Points:
Internal Branding and Internal Marketing: Methods for Achieving Strategic Organizational Goals

Leveraging the Structure of the Brand

Proven Techniques for Exploring and Mapping the YOUR Brand Experience

Bridging Marketing & HR to Garner Full Employee Commitment

Building the Culture: Aligning Employee-Focus with Customer-Focus for Marketing and Organizational Success

Top 3 Take-Aways: Learn How to:
Integrate Internal Branding and Internal Marketing Strategies to Drive Competitive Advantage

Map Your Customer’s Experience & Conduct Internal Audits to Maximize Effectiveness

Apply Tools and Techniques that are Best Suited for Your Organization to Leverage Its Brand and Employees

Facilitators
Sybil F. Stershic, President, Quality Service Marketing
Debra Semans, Senior Vice President, Polaris Marketing Research, Inc.


Speaker

Organizer Paula Ruth, APR

When?

Fri, Nov. 13, 2009
7 a.m. - 5 p.m.
(GMT-0500) US/Central

Where?

Courtyard by Marriott on Sage Houston Galleria
2900 Sage
Houston, TX 77056