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Monthly Luncheon: Acting Up: Will the Recession Dim the Lights on Houston's Arts Scene?

Find out how the Alley Theatre builds new audiences and creates targeted messages to align with various audience segments.  Learn about this Houston cultural icon's strategies for competing for leisure expenditures during the economic downturn.

Franco, the Alley's director of marketing and communications, is a long-time veteran of the Houston performing arts scene. She previously served as director of marketing and operations at the Houston Grand Opera and as vice president at Ventures Marketing Group.


Speaker Rodi Franco

Director of Communications
The Alley Theatre
Franco, the Alley's director of marketing and communications, is a long-time veteran of the Houston performing arts scene. She previously served as director of marketing and operations at the Houston Grand Opera and as vice president at Ventures Marketing Group.

Organizer Paula Ruth, APR

When?

Wed, March 3, 2010
11:30 a.m. - 1:30 p.m.
(GMT-0500) US/Central

Event has ended

Where?

Briar Club
2603 Timmons
Houston, TX 77027