PRSA Houston welcomes one of Houston’s most PR-savvy chief executives to its Oct. 6 luncheon. Bob Hale, chief executive officer for Houston Association of Realtors (HAR), will address selling real estate and realtors through effective communication.
Despite a recession partially driven by a national real-estate bust, a month doesn’t pass without HAR making headlines with its home sales reports.
Hale not only champions HAR’s benefits to association members, he supports robust communications with consumers to help them understand the importance of including realtors in their real-estate transactions. Routinely recognized by trade media as one of America’s most influential people in real estate, Hale also received the 2010 Communication Leadership Award from IABC Houston..
Hale’s enthusiastic belief in all types of traditional and social media helps drive a million unique visitors a month to HAR.com and makes HAR the largest organization of its type in the nation.
Speaker Bob Hale
President & Chief Executive Officer Houston Association of Realtors Bob Hale has been President and Chief Executive Officer of the Houston Association of Realtors® for the last 20 years. Through Bob's leadership, HAR has grown to become the largest trade association in Houston and the largest local Realtor® association in ...
President & Chief Executive Officer
Houston Association of Realtors
Bob Hale has been President and Chief Executive Officer of the Houston Association of Realtors® for the last 20 years. Through Bob's leadership, HAR has grown to become the largest trade association in Houston and the largest local Realtor® association in the country, with more than 25,000 members. Thanks to his vision and drive, HAR.com is a household brand in the greater Houston area and the most frequently visited web site for Houston real estate.
Inman News honored Bob with its 2008 Innovator of the Year Award, considered one of the most prestigious and coveted recognitions in the real estate industry. He has also earned recognition from NAR's Realtor® Magazine, as one of the 25 Most Influential Thought Leaders in the American real estate industry in 2006. Realtor® Magazine stated "Our influencers aren't just those with the latest gizmo or hot idea; they're also thought leaders who are reshaping how the real estate industry functions. Each has a profound impact on the present and future of real estate." According to Realtor® Magazine, "Hale is widely regarded as a visionary and a leader who puts his members' business needs first."
He was also recognized by Inman News as one of the 100 Most Influential Real Estate People in 2005, 2006, 2007 and 2008. Inman News stated "people on the list embody words like leadership, innovation, ingenuity, power and persistence."
It is worth noting that HAR.com received 1.5 BILLION hits per month from an average of 1 million unique visitors in 2008, viewing Realtor® listings 12 million times monthly, resulting in more than 550,000 annual FREE leads for Houston area Realtors®. It is the only local site listed among the 25 most frequently visited real estate Web sites in the country according to comScore Media Metrix.