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May Luncheon: Habla Social Media? Reaching Hispanic Audiences Through Social Media

As public relations practitioners, how do we use social media to tap into the emerging and fast-growing Hispanic market?

A prominent Huffington Post business blogger notes, "As the fastest adopters of new technology, Hispanic consumers provide myriad opportunities to reach them online, via mobile devices, and through social media." He also points out that Hispanic consumers are social media enthusiasts and are eager to engage with brands on sites such as Facebook and Twitter to share their thoughts and opinions with others in the community.

In particular, he says young Hispanics "want to change the conversation and seek an online experience that empowers their voice and cultural authenticity.

Learn from some of Houston's  multicultural PR specialists about how to reach Hispanic populations online-both locally and nationally.

Thank you to Clear Channel Outdoor for donating four tickets and a parking pass to see the Houston Astros take on the St. Louis Cardinals on May 5 for our luncheon raffle.

Thank you to Constant Contact for sponsoring this luncheon. Other sponsorships are available.  Contact Trish Cunningham or Paula Ruth, APR, for information.

Registration at a PRSA Houston event grants your permission for us to take your photo which may appear on the internet or other forms of promotion without further compensation.  Should you not wish your photo to be taken, please notify the photographer.

 

Please note when you register whether you will need a special meal.  If you do not see a space to make this notation, email Paula Ruth, APR, at prsahouston@paularuth.com with your dietary requirements or concerns.  The Briar Club is not able to accommodate last minute requests, so if there is any doubt the food will be acceptable to your diet or religious observances, please tell us in advance.

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Speaker: Claudia Deschamps
Speaker Claudia Deschamps
Claudia Deschamps is a former reporter, anchor and producer for Univision and Telemundo. She is currently the CEO and President of Deschamps Communications. She also is the executive co-producer of the community affairs program "Houston on the Move." Deschamps Communications is a company dedicated to help organizations maximize their image ...

Claudia Deschamps is a former reporter, anchor and producer for Univision and Telemundo. She is currently the CEO and President of Deschamps Communications. She also is the executive co-producer of the community affairs program "Houston on the Move."

Deschamps Communications is a company dedicated to help organizations maximize their image in the Hispanic community through media consulting, public relations and corporate video productions.

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When?

Wed, May 2, 2012
11:30 a.m. - 1:15 p.m.
(GMT-0500) US/Central

Event has ended

Where?

Briar Club
2603 Timmons
Houston, TX 77027

If registration is closed, please contact Paula Ruth at prsahouston@paularuth.com to see whether space remains.