As public relations practitioners, how do we use social media to tap into the emerging and fast-growing Hispanic market?
A prominent Huffington Post business blogger notes, "As the fastest adopters of new technology, Hispanic consumers provide myriad opportunities to reach them online, via mobile devices, and through social media." He also points out that Hispanic consumers are social media enthusiasts and are eager to engage with brands on sites such as Facebook and Twitter to share their thoughts and opinions with others in the community.
In particular, he says young Hispanics "want to change the conversation and seek an online experience that empowers their voice and cultural authenticity.
Learn from some of Houston's multicultural PR specialists about how to reach Hispanic populations online-both locally and nationally.
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