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September Luncheon: Brand Storytelling at the Olympics

September Luncheon: Brand Storytelling at the Olympics

Hear former PRSA Houston officer Petri Darby talk about how Make-A-Wish used online, social, mobile, user-generated content, cloud storage, and media relations to tell the story of the largest single wish-granting event in its history.

This summer, Make-A-Wish sent 42 American wish kids and their families to London for Olympics wishes.  This year's effort was more than three times the number of children Make-A-Wish has sent to previous Olympics. Petri Darby, APR, director of marketing, communications & digital strategy for Make-A-Wish America, was on the ground in London for three weeks, helping capture, curate, and share the stories of those families. Join us to hear how wish families, armed with smartphones that were connected to cloud storage accounts, served as unfiltered brand storytellers and as the most powerful source of content for national and regional media outlets.

Clear Channel Outdoor will donate four tickets to the September 13 Astros game with a parking pass for a drawing at this meeting!

Speaker: Petri Darby, APR
Speaker Petri Darby, APR
Petri Darby is the director of marketing, communications & digital strategy for Make-A-Wish America. He oversees online, social, and mobile marketing and internal and external communications. He's worked on the agency and client sides and in nonprofit and traditional corporate environments, but dreams of being a singer-songwriter, novelist, poet, poker ...

Petri Darby is the director of marketing, communications & digital strategy for Make-A-Wish America. He oversees online, social, and mobile marketing and internal and external communications. He's worked on the agency and client sides and in nonprofit and traditional corporate environments, but dreams of being a singer-songwriter, novelist, poet, poker player, and average golfer. Petri is short and lives in The Woodlands with his short wife, two short boys, and average-sized cat. He is a political junkie and likes bacon and books. He hates quitter socks and clowns.

Full Description
Organizer David Casey, Program Chair

When?

Wed, Sept. 5, 2012
11:30 a.m. - 1:15 p.m.
(GMT-0600) US/Central

Event has ended

Where?

Briar Club
2603 Timmons
Houston, TX 77027