Find tools and strategies for energizing your team and maximizing profits at the PRSA 2013 Counselors Academy Conference, “Get Weird in Austin: Wired, Entrepreneurial, Imaginative and Results-Driven,” June 9–11, at the Four Seasons Hotel Austin.
Find sessions and roundtable discussions that are tailored to the unique challenges and opportunities you face as a senior-level communicator, including:
- “Beyond Content is King: Monetizing Digital Content and Social Connectivity”
Presenter: Bryan Scanlon, president, Schwartz MSL
A practical discussion on content frameworks and campaign strategies that deliver real value and revenue in the form of thought leadership, media coverage, sales development and leads.
- “Stop Selling, Start Attracting: Get Clients You Want via Attraction Marketing”
Presenter: Eric Morgenstern, president and CEO, Morningstar Communications
Through a simple yet profound approach, integrate positioning, messaging and personal brand building to help your business grow.
- “Transforming Your Agency: How Change Inspires Creativity”
Presenter: Indra Gardiner, founder and chief influence officer, i.d.e.a.
Create change and dynamism for your business with lessons from a 17-year old agency that changed direction and positioning, and got its team fired up.
Register by May 10 and save $100. Regiser through national only.