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August Monthly Luncheon: Incidents become real-life crisis comm course at Lone Star College

August Monthly Luncheon: Incidents become real-life crisis comm course at Lone Star College

A 22-year-old student pulls a gun out of his backpack and shoots three people.  A 20-year-old man wielding a knife charges through his school stabbing 14 others along the way.  For the Lone Star College System, these real-life incidents challenged the college's communications department earlier this year and heightened the national dialogue about school safety.

Managing the immediate and ongoing effects of these PR crises is the job of Laura Morris, Lone Star's associate vice chancellor of marketing and communications.  A seasoned communicator who has launched five major brands including the Houston Texans, Morris joined Lone Star in 2010.  She manages the college's communications and branding initiatives.  Already the fastest-growing college in the nation, Lone Star boasts enrollment of 90,000 students across six campuses around the metro area.

Join us Wednesday, August 7, as Morris explores lessons learned in the wake of these crises and explains how the communications team is pressing forward to make Lone Star the premier community college systen in the country.

Sponsorships are available!  Contact Trish Cunningham at trish.cunningham@brookwoods.com or Paula Ruth, APR at pruth@paularuth.com.

Speaker: Laura Morris
Speaker Laura Morris
Laura Morris joined Lone Star College System in early 2010 in the newly created position of Associate Vice Chancellor of Marketing & Communications, a senior leadership role for the largest institution of higher education in the Houston region.  Laura's primary charge is to build, extend and elevate the brand and ...

Laura Morris joined Lone Star College System in early 2010 in the newly created position of Associate Vice Chancellor of Marketing & Communications, a senior leadership role for the largest institution of higher education in the Houston region.  Laura's primary charge is to build, extend and elevate the brand and reputation of Lone Star College locally, regionally and nationally as the premier community college in America.  Laura leads all external and internal communications, media relations, marketing, advertising, digital and creative services for Lone Star.  She and her team are responsible for creating, writing and managing all publications, graphic design, website and multimedia content, and brand management across the six campus LSCS districts.


Laura has more than 30 years of experience as a successful brand strategist, communications specialist, marketing professional and business executive.  She has created and launched five major media brands, helped create and launch the Houston Texans' brand, created dozens of major events and partnered with hundreds of large and small advertisers.  With experience in broadcast/digital/social media, advertising, direct marketing, journalism, public relations and crisis communications, Morris has the depth of knowledge to deliver impact, results and ROI.


Laura joined Lone Star College from CBS Radio where she was Senior Vice President and General Manager, leading the Houston operations of KILT-FM, SportsRadio 610 (KILT-AM), Houston's Hot Hits (KKHH-FM), Smooth Jazz (KHJZ.com), CNN650 Radio News (KIKK-AM) and the Houston Texans Radio Network.  As General Manager, Laura was in charge of all operating departments and business operations for this division of one of the world's largest entertainment companies, CBS/Viacom.  While at CBS, Laura relaunched SportsRadio 610, reinvigorating the brand and doubling the business within four years.  She also led the teams that created the Houston Texans Radio Network, SmoothJazz and Hot Hits program brands targeting active and influential consumers to deliver advertising solutions and promotional campaigns for local, regional and national clients.


Prior to CBS Radio, Laura's long involvement with Houston professional sports teams led her to join the start-up Houston Texans football club to help launch brand strategy, front office business operations and PSL/Suite/Season Ticket sales efforts.  She led media and broadcast strategy and the first successful  Super Bowl bid project while with the team.


Morris was the principal architect of the NewsRadio 740 format in Houston, launching the brand in 1984 and building the business to its market dominance as the news leader in southeast Texas.  The NewsRadio team won scores of regional and national journalism and investigative excellence awards under her leadership.  Laura joined KTRH in 1981 and advanced through the editorial ranks from producer to Director of News and Programming prior to being named General Manager in 1988.


Morris's career in journalism, marketing communications and media management includes being honored with the Lifetime Achievement Award from American Women in Media in 2007 and induction into the Texas Radio Hall of Fame in 2004.  She also was named one of the "50 Most Influential Women in Radio" nationally for numerous years.  An active community volunteer, Morris currently serves on the board of the Better Business Bureau Education Foundation and has served on the boards of the Houston Museum of Natural Science, the Texas Association of Broadcasters, the Better Business Bureau of Houston and the National Ad Council. 


Laura Morris graduated from Drew University in Madison, NJ with honors in Theatre Arts.  She is also a graduate of the Executive Management Program at the Rice University Jones Graduate School of Business.  She lives in Houston with her husband Gary Bankhead, a photographer and graphic designers, and their two sons.

Full Description
Organizer Lisa Dimond Vasquez, APR

When?

Wed, Aug. 7, 2013
11:30 a.m. - 1:15 p.m.
(GMT-0500) America/Chicago

Event has ended

Where?

Houston Racquet Club
10709 Memorial Drive
Houston, TX 77024