Louis C. Williams, ABC, APR, will present a special half-day workshop following PRSA Houston's luncheon meeting on Wednesday, November 17, 2004, based on his new book, Communications Research, Measurement and Evaluation.
Williams’ luncheon presentation will cover:
• How communications results can be measured
• The future of public relations research and the link between PR and the bottom line
• How expectations in business have changed
• How public relations practitioners can be research “ready” and able to measure their work
Williams’ afternoon workshop will cover the practicalities of communication research, including how to frame and scale research goals and logistics and how to sell them through your organization. He will include practical case studies from real research programs and guide attendees through the development of an effective survey instrument.
Luncheon and workshop guests also will be able to interact with exhibiting sponsors for the event. Sponsors include: Business Wire, Houston Speaks, Ipsos-Insight, PR Newswire, PRtrak/Surveillance Data, Inc. and Saurage Research. These firms will describe their offerings in measurement and research and provide company literature at their display tables. Please join us in thanking them for their support of this educational program.
THE PRICES LISTED BELOW ARE FOR THE WORKSHOP ONLY. TO REGISTER FOR THE WORKSHOP AND LUNCHEON AT A SPECIAL COMBINED RATE, PLEASE GO TO http://www.prsahouston.org/en/cev/?97