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July Monthly Luncheon - The New PR World Order is Just Getting Started

Click here to review the slide deck from Erin Lanuti's presentation

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Changes in earned media reach by Facebook, LinkedIn’s newly opened publisher platform, increased demand for content marketing, Google’s growing connected ecosystem and print’s continued decline have set the stage for public relations to expand into new areas of engagement and distribution.  We’ll talk about the changing landscape, distribution opportunities across emerging paid channels and how PR can drive measurable business results.

Thank you to Pierpont for sponsoring this luncheon!

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Speaker Erin B. Lanuti, Senior Vice President, Paid Media and Cross Channel Strategy, North America MSLGROUP
Erin helps develop and oversee the strategies, tools and measurement surrounding paid media and cross channel campaigns for MSLGROUP’s North America unit. With nearly 20 years experience working on campaigns in the non-profit, consumer, business to business and healthcare categories, Erin works with teams to think differently and experiment with ...

Erin helps develop and oversee the strategies, tools and measurement surrounding paid media and cross channel campaigns for MSLGROUP’s North America unit. With nearly 20 years experience working on campaigns in the non-profit, consumer, business to business and healthcare categories, Erin works with teams to think differently and experiment with new paid and cross-channel technologies and approaches.


Erin’s relentless pursuit to develop data-driven campaigns that are optimized across channels to deliver maximum ROI is her calling card, and something she brings to every campaign she touches. Erin has won three Silver Anvils, two SABRE’s,  a PRWeek Award, SABRE In2 award and three PRO Awards but perhaps her biggest accomplishment was being recognized at Cannes for her work on UL.


Erin’s oversight over the award-winning March of Dimes imbornto cross-channel campaign has increased donations over 300%. Nearly all partners had campaign sales increase +20% with one, Bon-Ton, +700%. The campaign recently won non-profit campaign of the year by PRWeek and several other awards.


She has also led the UL account, managing a team of 30+ in all aspects of the integrated marketing campaign. Specifically, she oversaw the paid media strategy and optimization, advertising, digital, public relations, social media, entertainment and events for the account.


Prior to MSLGROUP, Erin founded Blink Entertainment, LLC, an entertainment marketing agency where she developed integrated campaigns for more than 50 feature films. Erin is also credited with producing the Academy Award short-listed documentary, The Lottery. Erin holds a B.S. in public affairs from American University.


 

Full Description
Organizer Hannah Pietsch, Programs Chair

When?

Wed, July 9, 2014
11:30 a.m. - 1:15 p.m.
(GMT-0600) America/Chicago

Event has ended

Where?

Houston Racquet Club
10709 Memorial Drive
Houston, TX 77024