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Reputation Management: Changing Perceptions of China with Beijing''s Olympic Games Bid

Join us for a fascinating presentation by PR Week’s 2001 “PR Professional of the Year” Mike Holtzman, Executive Vice President of Brown Lloyd James and former Senior Vice President at Weber Shandwick/New York, on reputation management strategies and how they can be applied to help meet an organization’s objectives.

In 2001, Beijing’s 2008 Olympic Games Bid Committee appointed Weber Shandwick as their agency of record—the first western firm to receive such an appointment by the Chinese Government. In what would become PR Week’s “Campaign of the Year” and “International Campaign of the Year”, Mike Holtzman led an international public relations team to win the 2008 Olympic Games for Beijing against the odds and against strong opposition.

In seeking the 2008 Summer Olympic Games, China wanted to host the ultimate world event, but first needed to positively change perceptions of the entire country. Learn how China trusted public relations to win the bid when many wer

Organizer Lisa Martin


Tue, July 12, 2011
8:42 p.m. - 8:42 p.m.
(GMT-0600) US/Central

Event has ended


Junior League of Houston, 1811 Briar Oaks Lane, Houston, Texas