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March Monthly Luncheon - Launching through the noise: How NASA focuses its efforts from space to ground

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In a world of the 24-hour news cycle, where the public is bombarded by an unparalleled level of information and news, NASA recognized it had a problem. Its content, while compelling and heroic, was not breaking through the noise and maximizing its potential outreach to stakeholders. As a result, NASA paused and established an agency-wide strategy to refine, energize and focus its strategic communication efforts into dynamic campaigns that are deliberate and measurable. Join us and learn how NASA honed its tactics and leveraged unique approaches to highlight its Year in Space mission. Also hear how the agency partners with groups such as One Direction and 20th Century Fox’s production of The Martian to extend its global reach from “Space to Ground.”

5 Key Takeaways:

  1. How to organize a large-scale communications strategy
  2. How to partner to maximize your impact
  3. How to mobilize your workforce to be your strongest ambassadors
  4. How to establish a standardized evaluation process
  5. How to maximize every opportunity to deliver a “call to action”

Twitter: www.twitter.com/NASA_Johnson
Facebook: https://www.facebook.com/NASAJSC
Instagram: https://www.instagram.com/nasajohnson/

Speaker: Mike Kincaid, Director, External Relations Office, NASA Johnson Space Center
Speaker Mike Kincaid, Director, External Relations Office, NASA Johnson Space Center
Mike Kincaid, Director, External Relations Office at NASA’s Johnson Space Center (JSC), leads a 125-person team that develops relationships with media, students, teachers, educational institutions, general public, community leaders, and elected officials. The External Relations Office team communicates about NASA and JSC activities, both internally and externally, and works with ...

Mike Kincaid, Director, External Relations Office at NASA’s Johnson Space Center (JSC), leads a 125-person team that develops relationships with media, students, teachers, educational institutions, general public, community leaders, and elected officials. The External Relations Office team communicates about NASA and JSC activities, both internally and externally, and works with others to stimulate actions to advance human space exploration.


Mike began his career at JSC as a college student in 1987. He was named to his current role in February 2011. During his tenure at NASA, he’s served as the JSC Director of Education, Deputy Director of Human Resources, and Deputy Chief Financial Officer. Additionally, he’s completed 2 year-long assignments at NASA headquarters in Washington D.C. Mike earned a bachelor’s degree from Texas A&M and an MBA from the University of Houston Clear Lake. He’s married with three wonderful children. 

Full Description

When?

Wed, March 2, 2016
11:30 a.m. - 1:15 p.m.
(GMT-0500) America/Chicago

Event has ended

Where?

Houston Racquet Club
10709 Memorial Drive
Houston, TX 77024