Regester Larkin is an international consultancy specializing in crisis, issues and reputation management. For the last twenty years they have advised and supported clients as they prepare for, respond to or recover from crises and as they predict, prevent or resolve strategic issues. In this presentation Kate Brader, the Managing Director of Regester Larkin’s Americas operations, will take us through ten recent crisis and the lessons that communications specialists can draw from them. Considering everything from imagining the unthinkable, as in the case of the German Wings airliner that was deliberately flown into the Alps, through to the challenges of making an apology, and the new threats that crisis communicators need to prepare for.
5 key takeaways:
- At a strategic level crises don’t always play out in predictable ways; ‘playbook’ responses can be quickly exposed as inadequate.
- Train your leaders and communicators to be ready for anything, not just the familiar.
- Understand and map the complex stakeholder mix in which the crisis is playing out.
- Understand the political and societal context in which the crisis takes place; crises hit harder when sectors are under pressure.
- Crises are remembered as much for how the situation was managed as for what happened in the first place.