Join us on July 13 for a special roundtable-style presentation featuring a variety of subject matter experts. You won’t want to miss this unique opportunity to ask questions, share ideas, and network with movers and shakers, including:
Andrew Biar, founder and president of Strategic Public Affairs, discussing how blending PR and good government affairs tactics can be successful.
Deborah Buks, APR, president of Ward and recipient of the 2016 PRSA Legacy Award, discussing how you can generate news even when you have nothing to report.
- Participants will learn ways to build a PR machine that works “automatically.”
- Participants will learn back-door means to gain coverage without going through an editor.
- Participants will learn to “hijack” coverage from other people’s news.
- Participants will learn how to transform soft stories to appeal to media
- Participants will learn to slice and dice a single story into many placements.
Kami Huyse, APR, founder and CEO of Zoetica, discussing the B2B strategies for new social media networks.
Francisco Sanchez, public information officer with the Harris County Office of Homeland Security & Emergency Management, discussing first responder strategies for disseminating information in a crisis.
John Sweney, Brookwoods Group CEO and newly named PRSA Houston CEO Communicator of the Year, discussing career challenges for PR pros.
Uncle John’s Practical Career Tips:
- Know your strengths and character… then make career choices that align.
- Be yourself in the workplace… it is too much trouble to be anyone else.
- Before you quit your job, try transforming it instead… if you were going to quit anyway, you have nothing to lose.
- If looking, treat your job hunt like any other communications campaign… messages, deliverables, targets, metrics, results.
- No matter what, be positive, be grateful, be active… these are your daily choices.
Clint Woods, chief operating officer at Pierpont, discussing business-to-business techniques and tactics.
- Effective corporate communications strategies for today's environment
- Reputation management and why it should matter
- Planning for a crisis before the crisis happens
- Integrating digital & social into all communications campaigns
Speaker Andrew Biar, founder and president of Strategic Public Affairs
Andrew founded Strategic Public Affairs® in 2000. Drawing on more than a quarter of a century of experience in government, communications/media, business and politics, he and the firm provide lobbying, government relations and communication/media counsel to businesses in key sectors of the economy including oil & gas; upstream, midstream and ...
Andrew founded Strategic Public Affairs® in 2000. Drawing on more than a quarter of a century of experience in government, communications/media, business and politics, he and the firm provide lobbying, government relations and communication/media counsel to businesses in key sectors of the economy including oil & gas; upstream, midstream and downstream, utilities, healthcare, automotive, homebuilding, finance and more. This includes providing strategic counsel to Fortune 500 companies, small businesses, private corporations, trade associations and PACs. Prior to forming the firm, Andrew worked at a one of the leading statewide business trade associations in Texas, a public affairs/PR firm, and for several elected officials. His experience in government has encompassed working at all levels – local, state and federal - including the Office of Bexar County Judge, Members in the Texas State House and Senate and the Office of Texas Lt. Governor. His background also includes crisis communication and media relations. He is responsible for overseeing the continued advancement of the firm, ensuring professional growth opportunities for the firm’s team members, and managing key client relationships. Andrew is an alumnus of the state’s premier leadership group, the Texas Lyceum. He is a passionate hunter and outdoorsman. He enjoys hunting birds, deer and many other forms of game. He is also passionate about racing. Andrew is a licensed, professional NASCAR pit crew member in the sanctioning body’s three top series: Sprint Cup, Xfinity and Camping World Truck Series. He has served as a pit crew member at many of NASCAR’s top races and venues, including the Daytona 500, Bristol Motor Speedway (August nite race), Richmond International Raceway, Charlotte Motor Speedway, Talladega Superspeedway, Atlanta Motor Speedway, Indianapolis Motor Speedway, his home track Texas Motor Speedway and Darlington Raceway. Andrew earned his B.A. in Communications from Concordia University, Austin, Texas.