In Jim Flint’s presentation, “How to Navigate New Social Digital”, based on his debut novel, Car Dog Millionaire, he discusses the emergence of digital advertising trends in social media and the importance of distribution to the world of Public Relations. Jim covers the two most important components to digital advertising: SEM and SEO. SEO can be divided into two parts: traffic analysis and content creation. With the ever-rising utilization of social platforms and user-generated content, the PR manager’s duties have evolved away from content creation. Does “PR” now stand for Platform Relations? Content is king, but distribution is queen and she wears the pants.
Top 5 Key Takeaways:
• Go back into the history of digital marketing and the emergence of online strategies and ecommerce into the marketing world.
• Popular video games can be used to define generations.
• Discover the new and innovative advertising capabilities of social platforms like Facebook and Instagram.
• PR is transforming from Public Relations to Platform Relations.
• Content is king, but distribution is queen and she wears the pants.
Speaker Jim Flint, Founder of True Blue Media, and Founder and President of Local Search Group
Jim Flint, Founder and President of Local Search Group, a digital marketing agency, built the company from the ground up to deliver comprehensive, integrated advertising that incorporates best in class technology for retail automotive companies. Local Search Group is recognized by Inc. magazine as one of the fastest growing agencies ...
Jim Flint, Founder and President of Local Search Group, a digital marketing agency, built the company from the ground up to deliver comprehensive, integrated advertising that incorporates best in class technology for retail automotive companies. Local Search Group is recognized by Inc. magazine as one of the fastest growing agencies in the nation and has been the “Highest Rated” Search Engine Marketing Award winner three years in a row as determined by the DrivingSales.com automotive community. Jim is also the Founder of True Blue Media Group of Houston, TX, a traditional media agency focused on the efficient allocation of advertising resources. Jim’s vision for his two companies is to make Houston an agency destination for future generations.
Jim is also well known and respected as a public speaker. His presentations about Car Dog Millionaire, Fantasy Football, Moneyball, and the Automotive Bermuda Triangle — among many others — bring real, retail issues to life with analogies that help dealerships guide and manage resource allocations in advertising, inventory and overall sales operations. He recently released his first book titled Car Dog Millionaire: How to Sell Cars and Make Money at Your Internet Dealership, which outlines sales operations and online marketing tactics for automotive dealers.
A true media agnostic, today he integrates his automotive retail experience and extensive digital knowledge with his Tier 2 and Tier I background to deliver some of the most completely integrated and retail-oriented sales campaigns in the industry. Among other distinctions, Jim is Google Adwords Certified and Google Analytics certified. Local Search Group, Google Adwords Certified since inception, was one of - if not the - first Google Partner in the automotive space in the country.
Prior to founding Local Search Group, Jim developed sales and marketing strategies for a wide variety of companies including Nike, Toyota and multi-franchise dealer groups. As a 15-year sales and marketing veteran, Jim is widely recognized as a leader in automotive sales, marketing and advertising.