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MARCH LUNCHEON: "Taking Passion to the Streets" with Alex López Negrete

For more than 20 years, Alex López Negrete has been passionate about his work. In 1985, he founded López Negrete, a fully integrated Hispanic marketing, communications and public relations company. As CEO and chief creative officer, his passion is all about reaching out and communicating with the growing Hispanic population, which he sees not as a minority, but as “our majority.”

His company has endured the oil bust, the dot-com bubble burst, and all the other ups and downs of the past two decades of economic tides. So how has he done it? By taking his “passion to the streets,” among other things. To learn more about succeeding in your own business, and about developing and executing integrated communications campaigns that resonate with a specific audience, attend PRSA Houston’s monthly luncheon meeting on Wednesday, March 2.

This Month's Sponsors:
Our sponsors for the March luncheon are Sterling Bank and Shell.

With assets of $3.3 billion, Sterling Bank operates 36 offices in Houston, Dallas, and San Antonio, and has appeared on FORTUNE Magazine's 2003, 2004, and 2005 lists of the 100 Best Companies to Work For in America.   The bank’s holding company is Sterling Bancshares, Inc., which trades its common stock through the Nasdaq National Market System under the symbol SBIB.  For more information, please visit

A global leader in the energy business, Shell provides high-quality fuels, petroleum, and chemical products to consumers and commercial customers around the world. Most recognized for its fuels and lubricants, Shell has supplied motorists with high-quality products for nearly 100 years. Shell is the no. 1 selling gasoline brand in the U.S., and it serves 6 million drivers per day through 16,000 conveniently-located stations. The company's portfolio of top quality lubricant brands and car care products includes Pennzoil®, Quaker State® and Jiffy Lube®.


Organizer Paula Ruth, APR


Wed, March 2, 2005
11:30 a.m. - 1:30 p.m.
(GMT-0600) US/Central

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Courtyard on St. James Place
1885 St. James Place
Houston, TX 77056