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MAY LUNCHEON: Wear Yellow, Live Strong: How Austin''s Champion Charity Spread its Yellow Fever - The Lance Armstrong Foundation

You have likely seen them on wrists of presidential candidates, rock stars, celebrities and Olympians.  More importantly, they adorn the wrists of cancer advocates, cancer patients, cancer fighters and cancer survivors.  The Wear Yellow Live Strong wristband Campaign was born on a Nike campus and flourishes here in Austin, Texas and all around the world - all for the benefit of the Lance Armstrong Foundation''s (LAF) mission of helping people with cancer live strong.  
It is a campaign that has spawned imitation from everyone from the University of Virginia to your local Gap and created a windfall of more than $35 million dollars for the programs of the LAF.  LIVESTRONG wristbands have been featured in publications ranging from People Magazine to the Wall Street Journal ... and Lance says he is never  taking his wristband off.   
The presentation will include a discussion of the strategy, the tactics and the unforeseen hurdles of the campaign as well as a view from inside a media frenzy.  The discussion will also briefly examine the changing brand of the LAF and the challenges and opportunities a PR person faces when your famous namesake breaks a world record.

Our May luncheon sponsors are KHOU-TV, Southwest Airlines and U.S. Newswire.

KHOU-TV, Channel 11 is Houston''s most watched news station according to the latest Nielsen Research.  As one of the most highly decorated television stations in the nation, KHOU sets the standard for award winning investigative journalism with its Defenders investigative team.  The Defenders broke the Firestone Tire story forcing the nation''s largest recall and exposed errors at the Houston Police Department Crime Lab.  In addition, KHOU donates millions in television time to worthy causes and charities. KHOU-TV  is a subsidiary of the Belo corporation.

U.S. Newswire ( provides the highest quality electronic news distribution and media monitoring services for the world''s most respected public interest news sources who seek to reach the news media, policy makers and the general public with their up to the minute news developments. USN is headquartered in Washington, DC, with regional news bureaus nationwide.

PRSA Houston''s May luncheon A/V sponsor is Schipul - The Web Marketing Company.

Call 281-870-1717 to find out more about sponsorship opportunities.


Organizer Paula Ruth, APR


Wed, May 4, 2005
11:30 a.m. - 1 p.m.
(GMT-0600) US/Central

Event has ended


Courtyard on St. James Place
1885 St. James Place
Houston, TX 77056