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APRIL LUNCHEON: “Using a Well-Defined PR and Marketing Strategy to Help Change Public Perceptions and Meet Challenges Head On

Peter Durkin has been at the helm of Houston’s Planned Parenthood for 20 plus years. In that timeframe, he has witnessed 180 degree changes–in both directions–in the public’s perception of the organization he is charged with running. And during that time, he has employed public relations and marketing strategies to help inform target audiences about the realities and myths, pros and cons, of Planned Parenthood and its mission.

To learn more about the specific reputation management issues he and his team face, and how they have reaped the benefits of utilizing integrated communications campaigns, come to the PRSA Houston monthly luncheon at 11:30 a.m., April 6, at the Courtyard on St. James (1885 St. James Place, between Westheimer and San Felipe).

PRSA Houston’s April program is sponsored by US Newswire.

U.S. Newswire ( provides the highest quality electronic news distribution and media monitoring services for the world's most respected public interest news sources who seek to reach the news media, policy makers and the general public with their up to the minute news developments. USN is headquartered in Washington, DC, with regional news bureaus nationwide.

Please call Paula Ruth at 281-870-1717 for sponsorship information.


Organizer Paula Ruth, APR


Wed, April 6, 2005
11:30 a.m. - 6 p.m.
(GMT-0600) US/Central

Event has ended


Courtyard on St. James Place
1885 St. James Place
Houston, TX 77056