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Director of Communications

Job Information

Description

Reports to:         President and CEO

Supervises:        Marketing and Media Manager

To apply, please send résumé to Jessica Nance at jnance@swschool.org.

The Director of Communications is responsible for shaping the positive public perception of the Southwest School of Art. Major responsibilities include:

Brand Identity and Awareness:

  • Maintains the integrity of the SSA brand across all platforms: social media, email, website, direct mail, signage, customer service, media relations, graphic design, advertising, special events, and internal documentation.
  • Coordinates the production of marketing collateral and publications such as the School magazine Artist’s Proof, including acting as liaison with related contractors, copy writing, and proofreading. 
  • Conducts periodic brand analysis and makes updates as needed.

Audience Development and Engagement:

  • With department heads and the President, periodically analyzes course offerings, events, and other programs to assess audience response.
  • With the Dean and Director of Admission and Recruitment, oversees the annual college recruitment plan and budget.
  • Develops partnerships within the San Antonio community, directs outreach towards untapped audiences.
  • Creates and maintains annual marketing plans for all departments.

Media Relations: 

  • Develops and maintains excellent relationships with members of the media and provides them with timely and thorough information. 
  • Fosters the placement of regular feature stories in local, regional, and national publications.
  • Promotes opportunities for increased online presence, publicity, personal interviews, and other public attention.

Executive/Administrative:

  • Manages annual departmental budget and personnel.
  • Develops and implements the communications strategic plan and evaluates effectiveness.
  • Serves as a member of the Senior Staff, serves on special committees as needed.
  • Oversees issues of customer service and external relations.
  • Oversees internal communications.
  • Supervises the Marketing and Media Manager by providing strategic direction and oversight for digital and social media, graphic design, image capture and storage, and advertising.
Position Reports To
President
Location
300 Augusta, San Antonio, Texas 78205
Starts On
June 27, 2016, 4:16 p.m.

Company Information

Southwest School of Art
300 Augusta
San Antonio TX 78205
United States

Contact Information

Jessica Nance
Phone: 2102008201
Fax: 2102008201
Contact Method

Please send résumé to Jessica Nance at jnance@swschool.org.