Under the supervision of the Director of Corporate Communications, the Social Media Specialist will implement Germania Insurance’s social media strategy and manage the day-to-day tasks adhering to Germania’s social media standards.
The Social Media Specialist is responsible for developing strategies (content) to increase fan base on sites such as Facebook, Twitter, YouTube, etc. by outlining a campaign calendar and conceptualizing tactics to increase audience engagement. This person is also the voice of those public sites, actively engaging followers in a dialogue in an effort to transform visitors into brand advocates. This individual represents Germania and its products to the public; therefore a high degree of tact and professionalism is expected, even in the casual environment of Twitter.
The Social Media Specialist will coordinate with stakeholders all across Germania to ensure its effectiveness and encourage adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services. This person will become a public advocate of Germania in social media spaces, engaging in dialogue and answering questions where appropriate and within a specified “best practices” timeframe.
Knowledgeable about social media practices.
Possess the ability and patience to educate internal/external audiences.
Proven track record of successfully channeling social media outlets to engage with target audiences and elevate brand awareness.
Both personal and professional immersion in current social media networks and trends along with in-depth knowledge of social media tools and techniques.
Experience with social media monitoring tools.
A bachelor’s degree (B.A.) in Communications, Journalism, Marketing, Information Technology, Web Marketing or related field with a minimum of 3-5 years experience in social media.