The Houston Chapter of the Public Relations Society of America (PRSA) is taking online technology to the next level by offering a podcast of its annual PR Day luncheon on its Web site at http://www.prsahouston.org/en/art/?207.
This full-day professional development conference is organized annually to provide fresh direction and advice to public relations professionals, as well as offer networking with fellow professionals and one-on-one time with working media.
This year’s event on Sept. 14, 2005, was themed “Breaking New Ground: PR Tools for Changing Times.” Speakers presented new tools and theories that will break new ground in the PR field.
In line with this theme is the first-ever offering of podcasts on www.prsahouston.org. Podcasting is a form of Really Simple Syndication (RSS) that allows site visitors to obtain audio content, typically mp3 files, from a Web site so they may transfer the file to an audio player, such as Apple''s iPod, to listen at a later date.
The files also can be listened to at a computer with Quicktime, Real Player and Windows Media Player.
The PRSA Houston Web site is powered by Tendenci Membership Management Software, proprietary to Schipul – The Web Marketing Company, and incorporates RSS 2.0 to enable podcasting for clients.
Members of PRSA Houston can log in and listen to a podcast of the PR Day session on blogging with John Wagner, owner and principal of Wagner Communications, and Ed Schipul, president of Schipul – The Web Marketing Company, at http://www.prsahouston.org/en/art/?205.
A podcast of the session discussing campaigns on a budget with Jeffrey D. Ory, ABC, APR, of Deveney Communication, is available for PRSA member download at http://www.prsahouston.org/en/art/?206.
File sizes are large and may take up to a few minutes to download.
“PRSA Houston is excited to be on the early adopter side of this new form of electronic communication,” said Melanie Brenneman of Business Wire, who co-chaired PR Day. “We are excited to offer this as a benefit to our members, as well as help non-members learn more about our chapter and the public relations industry in Houston and beyond.”
For more information about PRSA Houston’s PR Day, contact Melanie Brenneman at 713-871-1900 or Melanie.Brenneman@businesswire.com.
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PRSA Houston is one of the nation''s largest and most active chapters of the Public Relations Society of America. Founded in 1950, PRSA Houston focuses on helping members become more valuable to their organizations and clients, and therefore become more successful professionally, by providing peer-based support; encouraging professional growth through participation in educational programs and leadership roles; and promoting the highest standards of professional competence and ethics. More information is available at www.prsahouston.org.