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PR Day 2004: Blueprints for Success in Public Relations

Success in business is more than good fortune and dollar signs; it’s about calculating the risks and timing of a decision. It’s about strategy. Many in business, specifically in marketing and communications, will benefit from the upcoming PR Day: Blueprints for Success in Public Relations, hosted by the Houston chapter of the Public Relations Society of America.

This all-day event will focus on implementing effective communications strategies in business, and will offer a powerhouse lineup of speakers, and the opportunity to network with Houston-area media and other individuals working in the public relations, media and communication fields.

PR Day 2004: Blueprints for Success in PR will be held on September 22, 8:30 a.m. – 4:30 p.m., at the Hyatt Regency Houston. Online registration is available online at

Featured Speaker James Lukaszewski, ABC, APR, Fellow PRSA, will present "How to Develop the Mind of a Strategist." Mr. Lukaszewski will also welcome senior-level practitioners during an exclusive breakfast session to be held prior to the opening of PR Day 2004. Mr. Lukaszewski is a recognized expert in managing and counteracting tough, touchy, sensitive corporate communications issues. His broad-based experience ranges from media-initiated investigations to product recalls and plant closings, from criminal litigation to takeovers.

Keynote speaker Jeff Cohen, vice president and editor at the Houston Chronicle, will discuss the “State of Journalism and How Things Are Changing.”

Craig Varoga, a local political strategist with Varoga & Rice, will open PR Day 2004 with a discussion on “Strategic Messages & Marketing in Modern Presidential Campaigns.” Varoga most recently served as National Field Director for General Wesley Clark''s presidential campaign.

For information about PR Day’s complete speaker lineup or to register to attend PR Day, visit

Many thanks to our current PR Day sponsors: Swank A/V, Wise Consultants, Business Wire, PR Newswire, US Newswire, Hill & Knowlton, Burrelle’s Luce, VMS, Bacon’s, Planned Parenthood and Southeast Texas, Primezone Media Network, and Greater Houston Partnership.

Author: Terri Larson
Phone: (713) 831-6573
Category: press release | Sub Category: pr day 2004