Breaking New Ground: PR Tools for Changing Times - Sept. 14, 2005
The landscape of public relations is constantly evolving. On September 14, PR Day 2005 presents new tools and theories that will break new ground in the PR field. This full-day professional development conference gives you fresh PR direction and advice, networking with fellow professionals and one-on-one time with working media.
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The Onslaught of Blogs – The “Alternative” Media
Fact: 9 million web logs exist and 40,000 more are created daily (source: Business Week). This method of mass communication is turning PR as we know it upside down and has the power to transform traditional media into a grassroots movement. How can you control your message in this new open forum? How can you leverage the power of blogging to support your PR strategy?
John Wagner - John Wagner is owner and principal of Wagner Communications, a Houston-based public relations agency. His blog, On Message from Wagner Communications, presents news and views on marketing, advertising, media and PR. Prior to starting his own firm, Wagner was general manager of Bates Southwest Public Relations.
Ed Schipul- president and CEO of Schipul - The Web Marketing Company (www.schipul.com), helps communications professionals anticipate and establish trends by providing advanced technologies that engage target publics online and empower them to participate in knowledge building.
The Writing Workshop
Back by popular demand, John Sturtevant returns this year with his Writing Workshop. These two sessions – one intermediate level and one advanced – teach how to write clearly and say what you mean.
John Sturtevant - John Sturtevant is a writer and marketing consultant. Since 1986, he has helped companies understand their business objectives, define practical goals and create clear communications. The Writing Workshop is based on the business writing course he developed and taught for five years at Harvard Business School and at The European School of Economics in Rome.
It''s a New World - Communicating With a Public that Doesn''t Know or Couldn''t Care Less
Is it a crisis or an opportunity? When a situation arises that threatens your company’s reputation or integrity, getting the right message out at the right time is key to a successful outcome. Hone your skills with an in-depth look at the evolution of crisis communications.
Terry Hemeyer - Terry Hemeyer is a published expert in crisis management, marketing and public relations. In addition to serving as Managing Director, Corporate Communications for Service Corporation International (SCI), he is also the senior lecturer for Integrated Communications Management at the University of Texas. Hemeyer currently manages a $20 million marketing, advertising and public relations program for SCI.
Big Results, Little Budgets: Campaigns on a Budget
In today’s marketplace, it seems that the tiny budgets left after massive budget cuts could never be enough to achieve success. Find the outlets for exposure without breaking the bank and discover how to get the most from a limited budget while increasing your effectiveness.
Jeffrey D. Ory, ABC, APR - Jeffrey''s experience includes work that has earned international awards for its success. Since joining Deveney Communication, his projects have earned three of the highest recognitions in the communication profession: The International Association of Business Communicators (IABC) Gold Quill Award and Jake Wittmer Research Award plus PRSA’s Best of Silver Anvil.
Proving PR Value - Luncheon
The PR Day committee is currently accepting questions in advance for the Proving PR Value Panel. Please e-mail your questions to Melanie Brenneman at Melanie.Brenneman@BusinessWire.com.
Luncheon Emcee: Bernadette A. Morris - Bernadette A. Morris is founder and chairman of Sonshine Communications and president, owner and founder of Black PR Wire, Inc. Sonshine Communications, a full service public relations, marketing and advertising agency, has billables that stand in excess of $3.5 million, making it one of the largest Black-owned PR agencies in America. Black PR Wire is a premier news distribution company for Black media in the United States and the Caribbean.
Luncheon Panel Moderator: Tony Wyllie - Tony Wyllie was hired as Vice President of Communications for the Texans in the summer of 2000 and is responsible for shaping and molding the image of the team in the public and the community. He serves as the Texans’ liaison between the local and national media and the Texans’ front office, coaches and players. Mr. Wyllie began with the Houston Oilers in 1991, and has since worked with the San Diego Chargers, Los Angeles Rams and the Dallas Cowboys (1991 Super Bowl-winning season.) He became the youngest PR director in the NFL when the Tennessee Oilers hired him in 1998.
Christine R. McGee, APR - Christine McGee is the vice president of Marketing for Houston-based Weatherford International Ltd., one of the world''s largest oilfield service companies. McGee is responsible for overseeing Weatherford''s global marketing function, which includes developing and overseeing communication strategy, market research, branding, public relations, corporate communications and marketing communications.
Graham Painter, APR - Graham Painter is senior vice president of Corporate Communications for Sterling Bank and for its parent company, Sterling Bancshares, Inc., a Houston-based bank holding company with assets of $3.4 billion operating 36 banking offices in the greater metropolitan areas of Dallas, Houston, and San Antonio. He has worked in corporate public relations for thirty years, with experience in crisis communications as well as international public relations.
John E. "Ned" Walker - Ned Walker is senior vice president of Worldwide Corporate Communications for Continental Airlines, Inc. (www.continental.com) Walker is responsible for employee communications, public relations, community affairs and corporate events. Before beginning at Continental in April 1987, Walker worked as director of Corporate Communications for
Frontier Horizon and as a reporter, weekend anchor and assistant news director for The Chicago Tribune-owned KWGN-TV in Denver.
Steve Stuyck - Steve Stuyck is vice president for Public Affairs at The University of Texas M. D. Anderson Cancer Center. In this capacity, he is responsible for leading a team of five departments devoted to fulfilling the cancer center''s mission in community outreach and public service: Communications; Patient Education; Public Education; Volunteer Services and the Children''s Art Project. The Public Affairs team has earned more than 250 awards for education and communications excellence.
You Bet Your Company
Not everyone can succeed at being a leader and a manager. How strong are your skills? Are you better at one than the other? James Arnold explores the differences and discusses how PR and communications strategies can make or break your company.
James Arnold, APR, Fellow PRSA - James Arnold is a consultant to management specializing in marketing strategy, reputation management, and the planning, structure, operations and evaluation of integrated communications. Since founding Arnold Consulting Group, Inc. in 1991, Mr. Arnold and his team of senior consultants have assisted more than 200 of the Fortune 500, large government agencies, and major non-profits. He is a hands-on consultant who has counseled the top management of organizations as diverse as America OnLine, AARP, American Airlines, the American Bar Association, American Century Investments, American Express, Andersen Consulting, Allied-Signal, AT&T—and that’s just the A’s. Recognized by many as one of today’s leading experts on innovative public relations management, Mr. Arnold was the youngest elected member of the College of Fellows of the Public Relations Society of America. His training manual, “Leadership and Management of the Public Relations Function” was published by PRSA in 1992. He frequently writes, lectures and conducts seminars on marketing strategy, public relations, and integrated communications and is often a guest lecturer on corporate communications at the Harvard Business School. The United Nations Association of the US asked him to chair the Communications Committee organized to commemorate the 50th Anniversary of the UN. Mr. Arnold also has been a press secretary and chief of staff to a Lieutenant Governor and the executive director of a Presidential museum and library. He holds a BA summa cum laude from Harding University and completed the course work for an advanced degree in English from Vanderbilt University.
Why Some Brands Win, and Some Lose
David Ogilvy defines a brand as: “The intangible sum of a product''s attributes: its name, packaging, and price, its history, its reputation, and the way it''s advertised.” In the past decade, Public Relations has evolved into a key player in the battle of the brands. What can you do to successfully develop and maintain a brand? What makes some brands sizzle and some fizzle?
Ann C. Iverson - Ann Iverson’s professional work spans over 35 years in marketing and communications management in the United States and internationally. Her diverse background has included all aspects of marketing, including strategic planning, creative development, general advertising, financial management, direct marketing, sales promotion, public relations management and new business development. Iverson’s considerable consumer and business-to-business marketing and marketing communications experience covers a variety of clients including American Express, H.E. Butt Grocery, Co., Kraft/General Foods, Pizza Hut and Shell.
PR Panelists: Fundamentals of PR
Welcome to public relations. Want to learn tools of the trade? Want to climb that corporate ladder? Spend a Q&A and strategy planning session with PR pros in the know.
Phil Morabito - Phil founded Pierpont Communications in 1987 after leaving New York City and a prestigious Madison Avenue public relations firm. Over the past 18 years, he has grown Pierpont from a solo operation to Houston’s second largest PR agency, and one of the largest independents in Texas, with a full-service office in Austin.
Jeff L. Braun - Jeff is vice president and general manager of The Ammerman Experience. He is an award-winning broadcast journalist who spent more than 20 years in the news industry before joining The Ammerman Experience as a Media Relations Counselor. He leads the firm’s international crisis communications and critical issues practice.
Kimberly Campbell - Kimberly joined SPACEHAB Inc. in October 1997 as Vice President, Corporate Marketing & Communications. A seasoned marketing practitioner, her responsibilities include serving as the company spokesperson and leading all media and investor relations functions. She oversees the development of press releases, media advisories, annual reports and proxies, and promotional communications tools. She conceived and developed the STARS Program, a global space education initiative, which flies student-designed experiments onboard the Space Shuttle.
Terri Larson - Terri Larson is Senior Public Affairs Advisor at Enbridge Energy Company, where she is responsible for crisis communications, media relations, and public awareness for the Company’s U.S. natural gas operations. Prior to joining Enbridge, Terri served as Associate Director of Communications for Planned Parenthood of Houston and Southeast Texas and Manager of External Communications for Baker Botts LLP.
Bernadette A. Morris - Bernadette A. Morris is founder and chairman of Sonshine Communications and president, owner and founder of Black PR Wire, Inc. Sonshine Communications, a full service public relations, marketing and advertising agency, has billables that stand in excess of $3.5 million, making it one of the largest Black-owned PR agencies in America. Black PR Wire is a premier news distribution company for Black media in the United States and the Caribbean.
7:30-8:20 - Registration and Continental Breakfast
7:30-8:30 - Masters Breakfast with James Arnold, APR, Fellow PRSA. Senior level practitioners with 15+ years experience only; Invitations to be sent separately.
8:20-8:30 - Welcome & Introductions - First door prize drawings
8:30-9:20 - The Onslaught of Blogs – The “Alternative” Media with Kyrie O’Connor, The Houston Chronicle; John Wagner, Wagner Communications. Sponsored by Schipul – The Web Marketing Company.
9:30-10:20 - Breakout Sessions
It''s A New World - Communicating With a Public that Doesn''t Know or Could Care Less- Terry Hemeyer, Service Corporation International
The Writing Workshop – Session A (Intermediate Level) - John Sturtevant, The Writing Workshop
10:30-11:20 - Breakout Sessions
Big Results, Little Budgets: Campaigns on a Budget - Jeffrey D. Ory, ABC, APR
The Writing Workshop – Session B (Advanced Level) - John Sturtevant, The Writing Workshop
11:30-12:00 Luncheon Reception - Door Prize Drawings
Master of Ceremonies: Bernadette A. Morris
12:00-1:15 Lunch/Panel Discussion: Proving PR Value - Bernadette A. Morris, Tony Wyllie, Christine McGee, Graham Painter, John E. "Ned" Walker and Steven Stuyck
1:30-4:30 - You Bet Your Company - James Arnold, APR, Fellow PRSA
1:30-2:20 - Why Some Brands Win and Some Lose - Ann Iverson
2:30-3:20 - Panel Discussion: Fundamentals of PR - Phil Morabito, Pierpont Communications; Jeff L. Braun, The Ammerman Experience; Kimberly Campbell, SPACEHAB Inc; Terri Larson, Enbridge Energy Company, Inc.; Bernadette Morris, Sonshine Communciations/Black PR Wire.
3:30-4:30 - Media Roundtables - Panelists TBA
PR Day 2005 Sponsors
Conference Notebook Sponsor
Premier Masters Breakfast Sponsor
Sponsorship opportunities are still available.
For more information on sponsorships, please review the attachments below for details and contact Melanie Brenneman at 713-871-1900 or email@example.com.
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