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PR Day 2013


Presented By:


Wednesday, October 2, 2013
Bayou City Event Center

Everything we do as PR professionals pertains to the two-way street of influence between us and our targeted publics.
Anyway you cut it, influence is a befitting umbrella for our PR Day.  As a noun, it is synonymous with power: authority, weight, and sway.  As a verb, it can persuade, induce and win over.  As a noun that means effect it can serve as inspiration, impact, stimulus and encouragement.   

The PR business has been one of the most impacted professions with the paradigm shift in the delivery systems of information from traditional to digital.  

And as we compiled our list of potential topics for PR Day, 
Return on Influence #ROI 
emerged as the dynamic theme, full of the growing momentum of our ever-changing times.
Please stay tuned, as we update this page with new information, sponsors and speaker announcements.


Register now for:


**ATTENTION: Deadline for Regular registration has been extended until September 25**




A dynamic group of speakers has been selected, and the PR Day Committee has an intriguing lineup of presentations on a variety of topics related to #ROI. 
For the full rundown of the day, check out the Event Schedule.

Keynote Speaker:

Communicating With A Global Platform

Gene Grabowski, Executive Vice President of LEVICK, is a 30-year veteran in the field of crisis communications, and former White House journalist with a background in litigation issues.

In 2007 he received the PR Week’s “Crisis Manager of the Year Award” for his work on numerous issues including the Kuwaiti detainees in Guantanamo, Roger Clemens’ Congressional perjury case, the series of North American pet food recalls, and the Chinese lead-paint toy recalls.

Read full bio here.

Closing Speaker:

 Communicating with Grace While Going Mach 1

Katherine McLane is Vice President Communications & External Affairs for the LIVESTRONG Foundation

She served as press secretary for the U.S. Department of Education under Secretary Margaret Spellings in 2006 and 2007, promoting President Bush’s signature bi-partisan education law, No Child Left Behind. She led crisis communications and rapid response for the Department and created successful strategies to promote the Education Department’s policies and practices. 

Katherine is a proud graduate of Texas A&M University. 

Read full bio here.


Morning Session (8:45 - 9:45am)


Blogger Panel: A Blogger’s View of Blogger Outreach for PR Agencies

Principal Presenter: Michele Price
Michele Price is a high-energy, straight-talking speaker, radio host and digital media communication strategist for conference and product launch clients wanting to be seen when it matters, with a Big Digital Splash. As the voice of Breakthrough BusinessStrategies radio, Michele created a global business communication hub. 

Moderator: Ariana Montelongo de Valdivia
Ariana Montelongo de Valdivia hosts and produces TV shows and oversees communications for Houston MediaSource, Houston’s public access station and home to HMS TV and HMS Net radio. She also serves as an ambassador to the community, responsible for the station’s many outreach initiatives.  

Fred Goodall
Fred Goodall started Mocha Dad to chronicle his life as a father and to counter the negative stereotypes regarding black fatherhood by giving a first-hand account of a black father who is intimately involved in his children’s lives. Now he uses the blog to not only capture his personal experiences as a father, but also to help motivate other men to be more actively engaged with their children, families, and communities.

Juan Alanis
Born in Mexico, San Juan Martin Alanis Maldonado Turrubiartez Torres uses his blog Juan of Words to discuss his life, as well as other topics under the Hispanic Lifestyle umbrella, but by no means exclusive to a Latino audience. He chronicles his ups and downs, tries to make sense of them, and gives readers the benefit of what he learns.

See full bios and contacts here.



Session I (10:00 - 10:45am)


We are a B2B Company and We Don't Tweet:
Why Should We Care About Social Media?

Dave Oldham has 20 years of experience in marketing, product management, and technology strategy. He has managed large international teams and has created over 30 different software products - many of which are the number one product in their market segment.  Dave has an MBA with emphasis in Economics from Columbia University, NYC, and an MBA with emphasis in Entrepreneurship from the University of California, Berkeley.

Read more about the topic here.

Preparing Influencers to Shine 
In the 21st Century Media Mayhem

**Terri Ammerman, the original presenter for this session, was called to California by work requirements at the last minute.  She is providing us with her Senior Counselor and Head Trainer, Ken Haseley, who will present his take on the same topic.**
Ken Haseley is a senior counselor with The Ammerman Experience. He joined the firm in 1998, and has forty years of communications experience in several Fortune 200 corporations, training and education.
His corporate affiliations include Diamond Shamrock, Occidental Petroleum and Tenneco, where he served as a public affairs manager and communications director. Having worked in the chemical industry for nearly twenty years, Ken has helped manage several high-profile, multi-year issues and crises, including Agent Orange, Love Canal and worldwide opposition to chlorine and vinyl products. During 1982, he was on loan to the Reagan Administration in Washington, DC. 

Ken is a published writer whose articles and speeches have appeared in local and national publications, including Fortune, Vital Speeches of the Day, Presentations magazine and IR Update (National Investor Relations Institute). He has also contributed to the Houston Business Journal and PR Week.  


The Case for Employee Communications:
It's Never Good To Be The Last To Know

Kari Fluegel is the founder and CEO of 104 Communications, LLC, and has been an employee communications advocate, pathfinder and program implementer for more than a decade. She has been responsible for employee communications following the loss of the Space Shuttle Columbia, during labor disputes, multiple hurricane evacuations, and the layoff of more than 6,000 employees.

Fluegel has a BA in Journalism from Texas A&M and a master's in Communication Management from Syracuse University's S.I. Newhouse School of Public Communication. 

Read full bio here.


Session II (11:00 - 11:45am)


Government, Media and The Public Good

Shauna A. Dunlap has been employed by the Federal Bureau of Investigation (FBI) as a Special Agent for nearly 15 years.  Prior to becoming a Special Agent, she was employed as an investigative news reporter and anchor for ABC news affiliates in Florida and Alabama news markets for six years.  

For the past seven years, she has served as the chief spokesperson and media coordinator for the Houston Division of the FBI.  On behalf of the FBI, she has taught media matters both nationally and internationally, as well as throughout the state of Texas.  

Read full bio here.
Shauna Dunlap

Unlocking Business Performance Through Social Media Measurement                  


Infusing clients, management and colleagues with excitement about successful PR campaigns dominated 20 years of Angela Keffrey's career with JCPenney, national agencies and her full-service PR firm, Jeffrey Communications. PRSA Silver Anvils and IABC Gold Quills, plus a bevy of regional awards, were some of her career highlights.

Angela entered the PR measurement world when she couldn't find a low-cost solution for media analysis. Today, Angela runs her latest venture, Angela Jeffrey & Associates, LLC, dba Its associates include top PR research thinkers from the IPR Commission as well as experts in social media and advertising effectiveness measurement.  

Read full bio here.

Angie-Jeffrey_Headshot.jpgAngela Jeffrey, APR 

A Leap of Faith: Starting Your Own Agency


Gwen Griffin is a 28-year veteran of the communications industry, serving in various corporate and agency roles during her professional tenure. Currently, she is President and CEO of Griffin Communications Group, a full-service strategic communications and branding firm established in 1997 and headquartered in Houston. 

Throughout her career, Gwen has managed a wide array of communications programs, including: public affairs, advocacy campaigns, strategic planning, image and brand campaigns, media relations, corporate communications, crisis communications, advertising, strategic alliances/sponsorships, community relations and research.

Read full bio here.

Gwen-Griffin_Headshot.jpgGwen Griffin


FaceTime with Afternoon Presenters

PR Day Face Time is not an App, it’s an “App-ortunity!”

How often have you been to a presentation, wanted to ask a question, Q & A time ran out, and your question remained unanswered?  It doesn’t have to happen that way at PR Day!   Morning and afternoon presenters will be available for one-on-one conversations during Face Time sessions. Meet afternoon speakers in the morning session from 11:00 to 11:45 a.m. and catch up with morning speakers in the afternoon session from 2:30-3:15 p.m.    

You will have have face time with the presenters to get more information on their topics, run ideas by them, get ideas from them, and FINALLY get your questions answered.  Face Time sessions will also be extended time to network with other brilliant PR professionals.  Take advantage of it!                                                             



Session III (1:30 - 2:15pm)


Driving Your Social Strategy


Anthony Shop is co-founder and managing director of Social Driver, a full-service consultancy that helps companies and non-profits connect with people online. Anthony leads a team of engineers, strategists, and designers who share a belief that through the power of social technology organizations can scale their goals to achieve previously unimaginable results.

As host of The National Press Club's Get It Online, Shop moderates discussions between leaders and experts in digital and social media to explore how companies, campaigns, the media, and the public interact online.

Anthony-Shop_Headshot.jpgAnthony Shop

Going to Court: How Lawyers Can Complicate a PR Plan


Mary Flood is a lawyer and a media relations and litigation consultant for law firms. She has 30-years’ experience in newspaper reporting, covering the legal system for the Houston Chronicle and the Wall Street Journal.  She has won more than 50 awards for excellence in writing and reporting including some for her coverage of the Enron trials in Houston where she broke many national stories.

She practiced law in Washington, D.C. and Houston, and is a frequent speaker at universities and CLEs on courts and the media, high-profile trials, and lawyers and their clients dealing with the media.

Mary-Flood_Headshot.jpgMary Flood

Content is King! Ten Ways to Use Social Media to Build Brand Awareness


Laura Nathan-Garner
Laura Nathan-Garner is manager for Integrated Media Communications at The University of Texas MD Anderson Cancer Center. She oversees MD Anderson’s patient- and caregiver-centered Cancerwise blog, as well as the institution’s social media programs, including Facebook, Twitter, Google+, Pinterest and YouTube. She also provides social media training and guidance for the hospital’s physicians and staff. Laura has previously written for women’s magazines, including Redbook and Cooking Light.

Adelina Espat
Adelina Espat is the manager of the communications program for the Public Education Office at The University of Texas MD Anderson Cancer Center. Known to most as Adi, she develops and oversees the implementation of health communication programs. She envisioned, created and executed the award-winning campaign, Focused on Health, which integrates multiple online tactics including a monthly newsletter, Facebook and Twitter pages, supporting multimedia, media relations, blogger relations and content partnerships.


Laura-Nathan-Garner_Headshot.jpgLaura Nathan-Garner

Adelina-Espat_Headshot.jpgAdelina Espat


Session IV (2:30 - 3:15pm)


Social Media is Dead! Long Live Social Media!


Julie Pippert has emerged as a leader in digital media outreach and online communication strategy with her consulting business, Artful Media Group, Inc. She has consulted with Women Online, The DeBerry Group, and Zoetica Media. She has spoken at major national conferences and events about the macro-impact of social media and how to use it as an effective tool, particularly for causes. She sits on the American Cancer Society’s Blogger Advisory Council and she managed the Blue Star Museums program for Blue Star Families, a support organization for military families.  She also was named one of “The Stir’s 30 Political Mom Bloggers Who Will Change Your Vote.”


Julie-Pippert_Headshot.jpgJulie Pippert


Turning Unexpected Events into Message-Building Moments


Jay Connaughton is a founder and partner in Innovative Advertising, one of the largest and fastest growing advertising firms in the region. Total billings for Innovative this year should reach $16 million amortized. 

Innovative is also well known for their political work. No other political firm has had such an impact on the political landscape of the Southeastern United States. INN’s political talents have helped switch party control in four state legislative chambers and three government branches across the south. In total, Jay has worked in more than 300 political races and seven GOP presidential campaigns. 

Jay is a native of Louisiana and is a proud LSU alumni. His partner in life, and in business, is his wife Jennifer. They have three children.



Jay Connaughton

Corporate Communication Panel:
Decoding Investor Relations for the PR Professional



Moderator: Trish Cunningham
Trish Cunningham is in business development with Brookwoods Group where she combines her communication, investor relations and marketing experience to help clients secure the best possible resources to support initiatives within the related fields. She is a member of and on the board of both PRSA Houston and the Houston Press Club. She received her BA in Communication from SFASU and is a master graduate of Discover Communications leadership courses.

Steve Campbell
Steve Campbell is Vice President of Investor Relations and Public Relations for Newfield Exploration Company, an independent energy company engaged in the exploration, development and production of crude oil, natural gas and natural gas liquids. Campbell is responsible for working with financial analysts and shareholders, the community, media and other key publics. He holds a degree from Texas A&M University and is a member of the National Investor Relations Institute and is active in several civic and charitable organizations. 

Natalie Hairston
Natalie Hairston serves as Chief Governance Officer and VP of Investor Relations for ENGlobal. In addition to her investor relations responsibilities, Natalie leads the Company’s corporate governance, corporate communications, and SEC regulations and compliance matters. Natalie received her BA from The University of Texas, received a Certification in International Trade Law from American University of Paris and earned her MBA in Finance/Communications from New York Institute of Technology.

Reba Reid
Reba Reid directs corporate communications and media relations for Noble Energy. She has extensive experience in financial and strategic communications as well as media and investor relations. Reba has directed investor engagement initiatives throughout her career. She not only has corporate experience, she also managed the financial and operational aspects for Edelman Public Relations prior to leading the investor relations and communications department for Quanta Services. Reba received her BA from Austin College.

Brook Wootton
Brook Wootton is an experienced investor relations professional. She has expertise and a proven track record in communicating with analysts, portfolio managers, shareholders, financial press, senior management, boards of directors, employees and other key stakeholders.  Brook successfully launched and completed multi-billion dollar IPOs, has been the key point of contact for some of Houston’s most recognizable companies, and has been responsible for leading multi-faceted initiatives interfacing with top key investment groups.

 Trish-Cunningham_Headshot.jpgTrish Cunningham

Steve-Campbell_Headshot.jpgSteve Campbell

Natalie-Hairston_Headshot.jpgNatalie Hairston


Reba Reid

Brook-Wootton_Headshot.jpgBrook Wootton

                             FaceTime with Morning Presenters                                                              



Sponsorship Packages: 

This high-energy conference would not be possible without the generous support of our sponsors. Sponsorship opportunities are still available, starting at only $100!


Be sure to take advantage of this wonderful opportunity to network and have your company brand exposed to top-notch PR professionals in the area. Click here to view sponsorship levels and benefits.

A special thank you to this year's sponsors:




Keynote Speaker Sponsor

                               Conference Kit Sponsor
                    Lanyard Sponsor         Swag Bag Sponsor
Brookwoods Logo.jpg          BW_Logo_Color_lowRez.jpg
      In-Kind Creative Sponsor    
In-Kind Photographer
In-Kind Videographer
In-Kind Printer
In-Kind Signage Sponsor





Morning Break Sponsor 


          FaceTime Sponsor   TPCgroup_logo_med-1-.jpg

        Centerpiece Sponsor


Session Sponsor 





PR Day Committee: 

PRSA Houston 2013 President: Lisa Dimond Vasquez, APR
Programming: Chair - Jessica Anderson; Sultana Nailor, Kim Miller, Adam Collett, APR+M; Brooke Jones; Magen Singleton
Logistics: Chair - Amanda Booren; Lauren Rosenbaum
Sponsorship: Chair - Jerri Hamachek; Jack Barnett, APR; Liz Johnson, KBR
Communications: Chair - Marlene Weyand; Webpage - Natalia Podosinnikova; Shirley Barr, APR; Haylee Eubank; Lynn Hancock, APR, Kelly Lawrence; and Ashlee Page